Welcome to my site.
My name is Sergio and I'm an Art Director.
From an early age, and now as a professional, I've always been fascinated in the process of bringing creative ideas into reality. This passion traverses various spectrums of the design world – from the traditional pencil on paper, to computer illustration and design, to website and digital design, and to 3D modeling and animation.
As a seasoned multi-disciplinary Art Director, I have developed a unique blend of creative, technical, and strategic skills that enable me to anticipate potential challenges and lead my team to overcome them with ease. Leveraging my comprehensive understanding of design, visual communication, and project management, I develop inspiring and effective proactive solutions that exceed the clients' goals and expectations.
I thrive in steering my art team in creating beautiful, powerful and immersive experiences, bringing stories to life.
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My current position
Art Director and Front End Developer
Marketing Edge Group - North Brunswick, NJ
Conceptualize strategic initiatives based on client's direction and needs
Produce initial sprints, including visual concepts of project direction
Maximize opportunities to collaborate and effectively use team's resources
Provide feedback and directional communication to creative team
Perform advanced photo retouchings and manipulations
Produce various marketing materials for print, digital, and web
Animate videos intended for social media campaigns
Develop websites using various technologies based on client's needs
Conceptualize and develop web based applications
Update and maintain client websites as needed
Design and develop native IOS applications showcasing client’s products
Finalize and prepare art for print or intended medium
Perform quality assurance audits on web, print and multimedia projects
Manage project status both with internal team and with clients
Continue professional development by learning latest design and web development technologies
Professional Skills
Basic Software
Mac OS
Windows
Linux
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Microsoft Outlook / Mac Mail
Microsoft Teams / Slack
Wrike / Asana
MailChimp / HubSpot
Design Software & Tools
Figma
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premier Pro
Cinema 4D
Good Ol' Pencil & Paper
Wacom Drawing Tablets
Development Technologies
HTML / CSS
Tailwind / Bootstrap
Javascript / jQuery
Vue JS / React JS
Xcode / Swift
PHP / Laravel / Slim
Python
Expression Engine
MYSQL Database
BitBucket / GitHub